Competitor roundup

Lennox dealer since 1928, told customers by email they are closed for reorganizing. No reopen date. Contract holders are asking publicly who will honor their agreements. We service Lennox.

Action Mail their Winston-Salem service area this week offering to honor existing maintenance schedules. Contact their techs before Blaze hires them.

Fastest grower in the market. Keywords 4,583 → 5,127 over the same stretch, which reads as a funded content push. Footprint is still east of Greensboro; Kernersville and eastern Forsyth remain open.

Action Ship Kernersville and eastern Forsyth landing pages this month, ahead of their push.

Same 4.8 rating, 4,710 reviews to our 1,863. Volume decides the local pack, so they hold the map on shared Kernersville plumbing terms.

Action Request a review on every closed ticket. ~90/mo closes the gap in two years.

Up 48% since March while we slipped from 14.7k. Fewer keywords than us (1,949 vs 2,259), so the gains sit in high-intent service terms.

Action Pull their top gaining keywords and refresh our matching service pages first.

Traffic 10.7k → 6.8k and keywords 1,201 → 830 since March. Their volume runs on brand and paid, not organic.

Action Target the Triad HVAC terms they dropped since March.

Traffic 2.7k → 1.9k, keywords 1,514 → 1,102 in four months. No strong organic incumbent is picking up the High Point demand they are shedding.

Action Stand up a High Point service-area page cluster on their fading keywords.

Strong brand (4.9, 2,039 reviews) in steady organic retreat. Greensboro electrical and HVAC-repair terms they held are open.

Action Take their dropped Greensboro electrical terms. Lowest-cost wins available now.

Traffic steady, keywords drifting down (437 → 327 since Feb). Review base comparable to ours (1,007 at 4.8). Not gaining, not ceding much.

Action None. Re-check next quarter.

Employee-owned Winston-Salem operator. 1.7k/mo organic on 262 keywords, up 25% since March off a small base. With reputations even, search decides who gets the call.

Action Extend our Winston-Salem keyword lead before they invest in search.

413-review shop on McCracken Rd winning a narrow set of Kernersville plumbing terms. 211 keywords total, so the surge is concentrated, and volatile (556 in June).

Action Find the Kernersville plumbing terms they took and defend those pages.

Founded 2022, now full-service across the Triad. No search presence in April; 348/mo and 46 keywords by July. Early but deliberate.

Action Watch quarterly. Flag if they pass 500 reviews or 1k/mo organic.